First and foremost, a successful social media presence results from consistency.
One or two persons should be the only individuals running all social media accounts. Why? Consistency. The messages preached across the church's different profiles shall, too, be the same. The messages posted on social media should be similar to the words spoken in the church and through other marketing outlets being used like direct mail.
READ MORE on the keys to an effective social media strategy.
It's important to note a congregation's thank you committee should spread their communication efforts across phone calls, mail, email and social media, when welcoming and thanking a new church attendee.
Using social media poses a more relaxed, inviting situation to speak to a newcomer and for the person to respond. Social sites like Facebook offers an opportunity to connect a new visitor with other church goers of similar taste and interests. And when someone posts an event or group outing in relation to the church, the new attendee will become aware of the organization's activities and may be more inclined to participate.
Read more HERE about incorporating social media in church communications.
Imagine: you are looking for a new church and want to see what they have planned for the month but cannot find any events. Do you move onto another congregation or visit the church during mass?
More than likely, prospective visitors will move onto the next. Displaying your church's calendar shows newcomers that your organization is committed to its visitors and building relationships. Not to mention, your current attendees have an intangible source to keep track of the church's events.
Find more reasons HERE on why posting an events calendar is beneficial.